Is raw land a good investment compared to REITs or the stock market? Here's an honest, data-informed comparison of the three approaches.
| Investment | Avg Annual Return | Liquidity | Volatility | Effort |
|---|---|---|---|---|
| Rural Land | 3-8% | Low (months to sell) | Very Low | Medium (due diligence, taxes, maintenance) |
| REITs | 8-12% | High (daily trades) | Medium-High | Low (passive) |
| S&P 500 | 10-12% | High | High | Very Low (buy & hold) |
The total supply of land is fixed. As population grows and development spreads, rural land near expanding metros appreciates by scarcity alone. North Georgia counties within 90 minutes of Atlanta have seen 5-10% annual appreciation as remote work drives exurban migration.
Unlike stocks or REITs, you can use your land: hunt on it, camp on it, build on it, harvest timber, lease it for agriculture, or simply hold it as a store of value. This optionality has real worth that appreciation numbers don't capture.
Land values tend to rise with inflation, making rural land a natural hedge against currency debasement — something stocks and REITs don't always provide, especially in high-inflation environments.
Land won't beat the S&P 500 on pure returns. But for investors who value tangibility, tax benefits, recreational use, and inflation protection — and who can do proper due diligence — rural land is a compelling addition to a diversified portfolio. The key is buying right: low flood risk, good access, quality soil, and in the path of growth.
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Search 700,000+ Properties →This article is for informational purposes only and does not constitute legal, financial, or investment advice. Data sourced from federal and state public records. Always conduct due diligence before purchasing land. © 2026 LandSquatch.